Microsoft Loses Consumer Position In Uk Superbrands Ranking But Improves In Business
Started in 1994, the Superbrands survey results in a list based on the opinion of 2,500 people. They are asked to rank 1,500 UK brands for quality, reliability and distinction. It is not necessarily about how recognized a brand is, otherwise a company like Apple could well top both business and consumer lists. Also, Google would conceivably own the consumer rankings because of Android. However, consumers are clearly ranking the company on its other Google-branded products....