Microsoft Refocuses In Car Tech With Connected Vehicle Platform
Despite making early strides in the in-dash infotainment market, Microsoft has seen its position slip to rivals like Google and Apple. This week, the company announced its Connected Vehicle Platform (MCVP) at the Frankfurt Motor Show. Billed as an evolving platform, Microsoft discussed how automotive OEMs can leverage MCVP to include the following services in their vehicles: In-vehicle experiences Autonomous driving Advanced navigation Customer engagement and insights Telematics and prediction services Connectivity and over the air updates (OTA)...