With its new system, Alexa will be able to inform users of key information, from guest information to pool hours, housekeeping calls, and adjusting smart devices. As well as hotel-specific features, users will be able to utilize Alexa’s skillset to check airport wait times, look for restaurants in the area, play games, and more.
Improving ‘Staff Efficiency’
However, there’s also a level of concern among privacy activists. Many avoid the devices already due to privacy concerns, and it may now be impossible to escape them while traveling. Having Alexa in the place of a human will also further reduce interaction and provide a less personal, caring experience. For now, it’s likely hotels will implement Alexa alongside traditional options, but it’ll be interesting to see how the hospitality industry transforms over time as digital assistants become more popular.