Apple To Cut Price Of Iphone Xs Range To Combat Poor Sales
After announcing a disappointing earnings call built on lower than normal iPhone shipments, Apple CEO Tim Cook confirmed price cuts are likely. “We’ve decided to go back to [be] more commensurate with what our local prices were a year ago, in hopes of helping the sales in those areas,” Mr. Cook told Reuters after Apple’s earnings conference call. While he did not go into detail, Cook is likely going to cut back iPhone prices 20%....